Keywords: Types and Details
Every internet user must be known about keywords because the most percentage of activities in online start with queries in search engines. In a short time, we get the answers to what we asked. Here keywords play a pivotal role to connect the user and the user's needs, They narrow the path to reach the destination. , In this blog, we are discussing the Details and Types of Keywords with examples.
What is a Keyword?
A keyword is a word or phrase that represents the content of a website or webpage. keyword for a user means what they type on the search bar of search engines for a visit to a website, for a website a keyword is the topic or main idea of that particular webpage discussed. When a user searches a keyword on a search engine, they will get webpages that have the same or are related to that keyword.
Types of Keywords
There are different types of keywords, to improve a website's position on the result page and gain more audiences for the website. Here we discuss the types of keywords;
1. Short-Tail Keyword
Short tails keywords are short by length but these keywords represent a broad category. Short tail keywords are commonly searching a product or topic by less than three words. Since these are broad categories the search volume is high. By searching a short tail keyword search engines can't understand the user's intent.
If a user searches "Food" to order food the search engine shows the pieces of information about food and other details as results. Therefore the chance of sales by short-tail keywords is low.
Examples;
2. Long-Tail Keyword
Long-tail keywords are just the opposite of short-tail keywords. Long-tail keywords are lengthy phrase, and it contains the clear intent of the user. A user searching a Long-tail keyword means he has a clear idea of what he is doing. Commonly more than Three words in a keyword consider as long-tail keywords.Long-tail keyword's search volume is less than Short-tail keyword and also choosing a Long-tail keyword is the best option for a new website to make a more valuable audience, other than Short-tail keyword. Most probably searching by Long-tail keywords has a chance of Sales.
Examples;
- Best Running Shoes for Men
- High Protein Breakfast Ideas
- Top 10 Movies in the World
3. Geo Targeting Keywords
Geo targeting is another type of keyword that is used to target a precise location or area. This keyword is unique from others by its location name. Geo Targeting keywords are useful for physical shop websites. Geo targeting keywords improve local search result visibility, it will simplify reaching local audiences.Examples;
- Digital Marketing Course in Thrissur
4. Evergreen Long Term Keyword
Like as name, these keywords are evergreen. Evergreen Long Term keywords are a type of keywords that are relevant at every time even before of decade or after a decade. Because the all time relevancy of these keyword's search volume is moderate.
A user mostly searches an evergreen keyword to seek information, therefore the user's intent is will be clear. Commonly these evergreen keywords are used by informational websites such as educational websites or blogs.
Examples;
5. Short Term Trending Keyword
Short term trending keywords are just the opposite of Evergreen long term keywords, Short-term trending keywords are search terms or phrases that suddenly become popular or have a spike in search volume over a short period of time, often due to current events or popular trends.
One effective way to identify short-term trending keywords is by using Google Trends, which can show the popularity of a keyword over time and allow businesses to capitalize on current events or trends.
Examples:
6. Singular & Plural Keywords
Every keyword has singular and plural tenses. Search Engine considers each word are a separate keyword. Therefore when you search for a word with the same meaning in different tenses, then you get different results for each tense.
If someone searches "Car Service" and also "Car Services", each time, in the search results websites positions will have fluctuated.
Examples;
7. LSI Keywords
LSI stands for Latent Semantic Indexing. If a word or phrase is semantically related to the main keyword or topic, that particular word is a LSI Keyword. Simply we can say that synonyms or alternative words of a main keyword.
LSI keywords are very useful for avoiding the repetition of the same word and avoiding the awkward feeling of the user while reading the blog. If someone searches for a "Jacket" and its LSI keywords would be "Windbreaker", "Outwear", "Coat" or "Hoodie"
LSI keywords are mainly seen in 4 places while searching for a keyword, They are;
8. Target Intent Keywords
1. Informational Keyword
When a user searches in a search engine to seek a piece of information or answer a question, those types of keywords are Informational keywords. Most part of the informational keywords will be W/H questions. By answering their questions and providing useful information, the website can build its audience.
Informational keywords are commonly used by educational, blogging, and article based websites. These keywords have more search volume and less chance of sales. If a user searches "how to train a dog" by informational keywords, they are trying to learn something new and the is not looking for buying anything.
Examples;
- Who is the President of India
2. Navigational Keyword
Search terms or phrases contain a specific direction to a website or webpage, which are the navigational keywords. These types of keywords are used by people who are already heard of or seen a particular website or brand. Navigation keyword directs the audience straightly to the destination, without a broader search.Generally, navigational keywords have a lower search volume than informational keywords because they are more defined and the audiences trust that website more.
Examples;
- Buy a wireless mouse from Amazon
3. Commercial Keywords
Commercial keywords play their role when a user searches with a high commercial intent to purchase a specific product or take other commercial action. Using commercial keywords is the best way to reach effective customers who are creating a sale. These types of keywords are mainly used by sale-oriented websites.
Examples;
4. Transactional Keyword
These are the keywords that help the users to buy their needful. When a user searches with a transactional keyword they have already narrowed it down to a specific product and there is a high chance of sale compared to commercial keywords. Also, transactional keywords have a more clear intent than commercial keywords.
Examples;
- Buy Black Running Shoes from Nike
- Book a Flight to Barcelona
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